Strategic innovation framework (E-book)
 by Dr. Víctor M. González
 Publication date: July 2020
 
 This product is shared at no cost - Use the Coupon “SinCosto” at the end of your purchase.
 
 In this eBook, Dr. Víctor M. González presents, illustrates  and discuss  some fundamentals, principles, methods and strategies to reinvent the positioning of a business following the essential mental models of Cognitive Empathic Thinking, Strategic Design of Products and Services, and Holistic Customer Experience Modeling. Starts  with the illustration of what defines the crisis scenario and with different examples of adjustment to the crisis that businesses have put into operation in the first weeks of the COVID-19 pandemic.
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 Download cost: Free
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 This e-book was produced in collaboration with Kyocera México
 
 This product is shared at no cost - Use the Coupon “SinCosto” at the end of your purchase.