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User experience research
In Sperientia [studio+lab]® We are specialists in doing experience research design that allows you to establish innovation strategies focused on the needs of your clients/users, to create the best products and services. Our services help you achieve goals such as:
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Better understand who your clients/users are and what they need
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Better understand how your customers/users interact with your products/services and your business
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Inform the design of your digital products with the knowledge of psychology and sociology that defines the use of your products and services
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Define the team that creates the digital product/service and its interactions with the rest of the organization
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Motivate in your organization a culture of innovation for human-centered digital product/service design.
Methodological Strategies that we use for the design of your research
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Audits and expert reviews
Of your digital system (App or Web system) in which a group of specialists take as an evaluation guide the best heuristics, design guidelines and theoretical foundations to generate a check-up of the experience you provide to your users. This service is carried out in 5 days (1 week).
Usability and User Experience
and User Experience
With current or potential customers of your business' digital products and services.
We explore with them the main tasks and functionality that your organization offers them and determine the perceived ease of use
perceived ease of use and user experience.
This service is carried out in 5 days
(1 week).
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Contextual interviews
Whether with current or potential clients who, from their own context (homes, offices), will be able to give
(homes, offices) will be able to give
valuable feedback on their experience with your products and services and you will
services and you will be able to know where and how they are used. This service is carried out in 5 days (1 week).
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Jobs To Be Done Journeys/Archetypes/People Modeling
This Strategic Innovation Research service seeks to
discover and define through interviews, surveys and concept evaluations with representative customers/users, the jobs-to-be-done, the user archetypes (Personas), the customer journeys (customer journeys). This service is carried out in 25 days (5 weeks).
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Field studies
Through ethnographic techniques (interviews, observations, probes), Sperientia's researchers conduct
on-site studies (the store, the house, the square, the service center) to understand contextual elements of your users/customers' experience.
users/customers experience. This service is carried out in 10 days (2 weeks).
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Co-Creation Sessions
and Design
We can work with you to leverage your ideas and translate them into a high fidelity prototype (digital or physical) that you can validate with 3-5 current or potential customers of your business. Take your most creative ideas into action without waiting for your IT people to prioritize your projects.
This service takes 10 days
(2 weeks)
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(Re)vamping UI/IxD/UX Writing
We can work with you to leverage your ideas and translate them into a high fidelity prototype (digital or physical) that you can validate with 3-5 current or potential customers of your business. Put your most creative ideas into action without waiting for your IT people to prioritise your projects.
This service takes 10 days
(2 weeks)
Benchmarking of user
experience
we make comparisons between what you offer and what your main competitors offer, evaluating the user experience and usability through different metrics (SUS, NPS, Emotional Engagement, SUM, TAM, etc., to improve your marketshare and define innovation paths for your business.
This service is executed in 25 days (5 weeks).