Recommendations for the automotive sector in the face of COVID-19
by Sperientia : [studio + lab] ®
The COVID-19 pandemic has accelerated the design of strategies for the shift towards digital retail, and the automotive sector needs to innovate in its approach to users to adapt to a contactless economy. Dealers are confronted with past experiences as well as mental models that users have regarding the experience of buying a car. Given this, companies need to bet on optimizing their user experience to sell cars.
This report presents recommendations that benefit and enrich the user experience in automotive services from the application of practices based on Cognitive Psychology models, as well as the main trends found in the car sales and distribution industry around the world.
© ️ 2020 Sperientia: [Studio + Lab] ®. All rights reserved.
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