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Who are you doing this for if…?

«The Who is it for» behind your research, design, and development.

Who are you really researching for if your insight can’t be explained?

Who are you really designing for if your idea can’t be built?*

Who are you really developing for if your product can’t be used?

Meaningful creative effort means always working with «The Who is it for» in your mind.

By Victor M. González, Ph.D.

(*) This line was stolen like an artist from Scott Berkun, the rest you will steal directly from me.


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Copyright © 2020 Víctor M. González All rights reserved by Víctor Manuel González y González. The total or partial reproduction of this document is prohibited, in any of its forms, electronic or other, without the written authorization of the author. All opinions expressed here are personal and do not represent the opinion of my current or former employers, clients or partners.

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