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Fri, Mar 26


Videoconference via Zoom

Q&A session: Everything you always wanted to know about UX Research

Sperientia [studio + lab] ®️  Convene a one-hour question and answer (Q&A) session with Dr. Víctor M. González to pose and answer any questions about the design, methods, techniques and strategies for research on User Experience (UX Research).

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Q&A session: Everything you always wanted to know about UX Research

Time & Location

Mar 26, 2021, 6:30 PM – 7:30 PM CST

Videoconference via Zoom


About the event

Free Q&A session with Dr. Víctor M. Gonzalez , CEO and Founder of Sperientia [studio + lab] ®

Ask Victor M. González anything about user experience research (UX research): Today, he spends a lot of his time answering research design questions to discover, improve or evaluate user experience for products and digital services. Support the 25 researchers of Sperientia [studio + lab] ® every day  and dozens of professional companies and organizations, to define the most effective way to do UX research.

If you have questions like:

- Should I do a guerrilla study or a controlled study?

- How do I do and present a quantitative analysis with small samples?

- How do I go beyond an A / B test and complement it with qualitative research?

- How do I integrate the Jobs-to-be-Done concept into usability testing?

- What determines the characteristics of the sample for my study?

- How do I justify the return on investment (ROI) of the research?

- How do I design a longitudinal study? How do I design an experimental study?

If you are a professional who has research design questions and you do not have clear answers, this session is for you. 

This will be a (free) 60 minute session for UX professionals who wish to raise research design questions. What you want to ask. No need to pay, just register and come with your questions.

See you soon!.

To learn more about Dr. Víctor M. González visit his website:


Research for Design by Sperientia [studio + lab] ®


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