Tue, Jan 12
|Zoom Videoconference
Research for Design Professional Seminar - See 4
If you want to become a broad spectrum UX researcher, this Sperientia [studio + lab] ® Seminar is for you.


Time & Location
Jan 12, 2021, 7:00 PM CST
Zoom Videoconference
Guests
About the event
This professional seminar given by Sperientia [studio + lab] ® presents a program aimed at
practitioners in user experience design that gives them a holistic view of the methods
discovery and data analysis to support digital product design processes. The
program covers topics such as: Research Design, Field Techniques, Controlled Research
in Laboratory, Systematic Comparison and Qualitative Data Modeling, Statistical Techniques
for Quantitative Data Analysis, Report and Presentation of Research for Design,
Operationalization of Research for Design
Temary
● General lines of definition of research methods and knowledge generation
● The spectrum of Field Research methods: Systematic Observation, Interview with
Depth, Contextual Inquiry
● The spectrum of Controlled Research methods: Usability Testing, Focus Groups,
Experiments
● Measurement of Experience: Metrics and methods to evaluate User Experience
● Remote Research: Appropriateness of methods for 100% remote operation
● Qualitative Data Analysis with Systematic Comparison and Modeling (Theory
Grounded)
● Analysis of quantitative data with basic statistical techniques
● Organization of Research Operations: Research Ops
● Report and presentation of findings to make decisions and product design
● Communication of results for decision making and product design
There are only 12 spots available.
Book as soon as possible.