Research for Design Professional Seminar - See 4

This professional seminar given by Sperientia [studio + lab] ® presents a program aimed at

practitioners in user experience design that gives them a holistic view of the methods

discovery and data analysis to support digital product design processes. The

program covers topics such as: Research Design, Field Techniques, Controlled Research

in Laboratory, Systematic Comparison and Qualitative Data Modeling, Statistical Techniques

for Quantitative Data Analysis, Report and Presentation of Research for Design,

Operationalization of Research for Design

Temary

● General lines of definition of research methods and knowledge generation

● The spectrum of Field Research methods: Systematic Observation, Interview with

Depth, Contextual Inquiry

● The spectrum of Controlled Research methods: Usability Testing, Focus Groups,

Experiments

● Measurement of Experience: Metrics and methods to evaluate User Experience

● Remote Research: Appropriateness of methods for 100% remote operation

● Qualitative Data Analysis with Systematic Comparison and Modeling (Theory

Grounded)

● Analysis of quantitative data with basic statistical techniques

● Organization of Research Operations: Research Ops

● Report and presentation of findings to make decisions and product design

● Communication of results for decision making and product design

There are only 12 spots available.

Book as soon as possible.